Currently, if you have a company you cannot stay out of the world of digital marketing, and the easiest way to enter it is through social media marketing. It is not only a question of popularity or being fashionable, but it is the ideal strategy to increase the reach of your brand and the engagement rate and reach a larger audience.
Networks are usually that space in which people deposit an extension of their lives: their hobbies, their tastes, the groups they belong to, what they like and what they don’t. It is our opportunity and obligation to take advantage of all this information to reach our target audience and thus meet our objectives.
According to Entrepreneur, one out of every 3 SMEs has seen an increase in their income since they strengthened their presence on the Internet and with it their strategies on social networks. And in reality, no matter how big or small your company or your brand is, it is a fact that networks are a great growth opportunity that is there and that you have to take advantage of, that is why we share these 5 tips that will help you Boost your business with the help of social media marketing.
Use The Networks That Best Suit Your Business
More is not always better. With the growth of its use and the increase in its popularity, the emergence of new social networks that offered something new was not long in coming. While on the one hand, we have Facebook and Twitter, little by little others like Instagram, LinkedIn, Pinterest, and Tik Tok made their way. How to know which one to choose?
It could be said that the most multifaceted social network is Facebook, while the others have somewhat more limited objectives and audiences, the fact that there are many does not mean that you should use all of them.
Think about your brand, your products, and above all the objective of your social media marketing campaign; what do you want to communicate? Who do you want to reach? As you do? In this way, you can choose the networks that are best for you. Perhaps if you have a make-up brand on Instagram and Pinterest will be your best allies, but if on the other hand, you are trying to sell an industrial machinery repair service, you may find your ideal client on Facebook, LinkedIn, and Google.
Listen To Your Audience And Look For Points Of Improvement
If you already have networks of your brand, it is not enough just to publish, take advantage of that content and the different tools that each network offers to know what the audience thinks about you through social monitoring.
Maybe there is some content that you love or that you think is very effective, but in reality, its engagement rate is very low. Analyze the interactions and their relationship with the reach, perhaps you are spending a lot of time on content that does not generate anything positive for your campaign.
Experiment and recreate what works and try to constantly innovate so your audience doesn’t get bored and leave. In every strategy, there are points for improvement and the only way to find them is by locating the errors.
Create A Social Media Plan, This Will Give You Control And Allow You To Optimize
In your social media plan, create content grids, in them, you define the temporality of your publications, the copies, the arts, the content territories, and the format of your publication. Try to do them at least a fortnight in advance, so you can prepare to publish promotions or take advantage of seasonality, as these will help you generate content that is easier to do (such as posts about Christmas, Halloween, or Mother’s Day).
Once you do your research and analyze what content is doing best, you can more easily plan your social media strategy. For example, if you see that video as a recruitment tool is better received, for the coming months you will be able to present more audiovisual content with enough time and give less space to those that work less well.
Delimit your content territories according to your marketing objectives in social networks, and decide if institutional information is more important or if one month you will give more weight to promotional or recreational, or educational information. The success of your content on networks will depend largely on planning and conceptualization, although of course, there will also be times when you can take advantage of momentary trends to generate greater engagement.
Implement A Digital Marketing Strategy Experimenting With Formats
Don’t get married to written content-only tweets or still image posts on the Instagram, experiment! The possibilities are very varied, so try to surprise your followers and implement new formats in your marketing strategy on social networks, such as:
- 360 images
- Canvas
- 3D pictures
- Videos
- Stories
- surveys
- photo mosaic
- animated
- stop motion
- infographics
And by this, we don’t mean that you always bombard your users with this type of content, but rather don’t be afraid to try new things. Check if these formats go with the nature of your brand and if they are generating a good reach, interactions, and engagement because finally, it will not be worth investing a lot of effort in something that does not work.
Try trial and error, replicate what works and learn from what doesn’t. Leave aside a bit of monotony, but without letting go of those formulas that you know work for you.
In Marketing On Social Networks, You Must Be Constant And Patient
Although it is easy to say it and not so much to do it, the mixture of these two, in the long run, almost always brings good results. Social media marketing involves constant learning; trying new things and rejecting others; investigating and returning to what worked; taking reporting as an excellent ally and basing yourself on its results to define the next steps.
An account does not gain followers from one day to the next and its reach and engagement do not increase with just a couple of posts; The key is patience. Do not give up, be consistent, seek to attract more people by offering interesting content that is helpful to people, and use alliances and collaborations, both with similar brands and with influential people who can help you.
These days it might seem like social media popularity is pretty easy to come by, but it’s a very strange mix of luck and hard work. It is likely that during your first months you will not be able to see the results you expect, so it is important that you set realistic goals and periodically analyze what is being done to achieve them.
Do not give up , because although it sounds complicated and perhaps late, the results that you will obtain when using social networks for your business will, in the long run, make everything worthwhile.
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